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    <lastmod>2019-03-10</lastmod>
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  <url>
    <loc>https://www.augustheatco.com/home-brine</loc>
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    <lastmod>2025-06-11</lastmod>
    <image:image>
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      <image:title>Home</image:title>
      <image:caption>SHOP</image:caption>
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      <image:title>Home - fresh.</image:title>
      <image:caption>AUGUST HEAT CO. uses organic produce from local farmers in Florida. Even our spices are fresh. Bottling is a preservation process, for us this means taking the extra step to insure our datil peppers, veggies, and fruit are always fresh and hand selected. To obtain and seal in flavor when preserving our sauces and shrubs in glass bottles with the right ph for safety and stability . These small details are the extra steps taken when creating small batch hot sauces and shrubs. We want to give our customers smooth , fresh and delicious Hot Sauces and Shrubs. Most of all, we want to expand people’s palates and prove that Hot Sauce and Shrubs don’t have to be bitter, bland or too hot. We say, “Flavor, heat and sweet is the sercret balance of acid and alkaline to entice any pallet”.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1557970780259-9QYZXOTI6GW8COAG2XFG/Datil+Verde</image:loc>
      <image:title>Home - The Worlds first Datil Pepper Verde Hot Sauce</image:title>
      <image:caption>Datil Verde is a smooth Datil Pepper Jalapeño hot sauce. Perfectly blended with fresh avocados, tomatillos, cilantro, key limes and spices to create a truly unique Florida Hot Sauce. This the world’s best-selling Datil Pepper Hot Sauce (also found in store at the HEATONIST in NYC).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1559237098275-O3R1U2YIP7U11PQUY1X6/fullsizeoutput_1948.jpeg</image:loc>
      <image:title>Home - Batch No.3: Make it Smoke</image:title>
      <image:caption>For our next endeavor, we wanted to create another first; so with some serious heat, testing, and flavor analysis- we decided to make something smokey! Being a pioneer has to be more than the just being first though: it has to be the best. Keeping this in mind, we knew we needed to bring in more robust flavors: that of rich chipotle peppers, refreshing Florida Key Lime, and, (of course) a few more of our favorite Datil peppers. The end result? A fiery sauce exploding with heat and flavor that will make any dish a one-of-a-kind experience!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1743626394671-4WDZ372E8PNFNWUD1TV4/unsplash-image--BVVXOxRGeY.jpg</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1577029664880-VRJAE0E95V8REVRYRJB4/image-asset.jpeg</image:loc>
      <image:title>Home - Batch No.1: Discovery</image:title>
      <image:caption>It all started with a notion: what if you blended Datil Peppers in with smooth honey mustard and a dash of fresh herbs and spices? What kind of sauce would that be? Turns out: it makes for a top-notch, competition BBQ that’s unlike anything you’ve had before. Now, you can enjoy our sweet, spicy, “southern bombshell” of a sauce wherever you call home!</image:caption>
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  </url>
  <url>
    <loc>https://www.augustheatco.com/hero-image</loc>
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    <priority>0.75</priority>
    <lastmod>2019-03-10</lastmod>
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      <image:title>Hero Image</image:title>
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  <url>
    <loc>https://www.augustheatco.com/description</loc>
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    <priority>0.75</priority>
    <lastmod>2016-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1476294512753-2XEUUMCQD9UAXP45WD6M/image-asset.jpeg</image:loc>
      <image:title>Description</image:title>
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  <url>
    <loc>https://www.augustheatco.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2019-05-16</lastmod>
  </url>
  <url>
    <loc>https://www.augustheatco.com/hot-sauce</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-30</lastmod>
  </url>
  <url>
    <loc>https://www.augustheatco.com/shrub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1569017957693-VUZ1UO53716VKGX10B27/shrubs</image:loc>
      <image:title>SHRUBS - FLORIDA COLD PRESSED SHRUBS</image:title>
      <image:caption>“Shrubs are now every bit a part of our contemporary culinary landscape as much as the spread of artisan cheesemakers and the boom in high tech kitchen gadgetry. Shrubs now hold a distinctive place in our glasses, occupying a hybrid position between colonial era rusticity and innovation driven change.” Paul Clarke, the best selling author of Shrubs-An Old Fashioned Drink for Modern Times</image:caption>
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    <image:image>
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      <image:title>SHRUBS - what are SHRUBS?</image:title>
      <image:caption>Shrubs are a type of concentrated acidulated beverage that pair with drinks, tonics, dressings, and marinades to achieve a certain unique flavor. Shrubs have been used since the early Seventeenth Century in England. In this time period, vinegar was used to preserve berries and fruits in the off season. This method was called “shrub”; and this practice quickly carried over to colonial America. Our Shrubs are all 100% natural and made from cold pressed fruits, herbs, cane sugar, peppers, and varietal vinegars. Shrubs are slightly sour, tart, or tangy, but always delicious!</image:caption>
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      <image:title>SHRUBS</image:title>
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    <image:image>
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      <image:title>SHRUBS</image:title>
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      <image:title>SHRUBS</image:title>
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      <image:title>SHRUBS</image:title>
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    <image:image>
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      <image:title>SHRUBS</image:title>
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    <image:image>
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      <image:title>SHRUBS - drink mixing guides</image:title>
      <image:caption>shrubs are so versatile they can be used in many different drinks both alcoholic and nonalcoholic. as a good rule a thumb a good mixing ratio in any shrub drink of ours is 1 to 2 tablespoons of shrub per most drinks. 1/4 shrub 1/3 mixer ~this can either be your alcohol or juice 1/3 tonic</image:caption>
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    <image:image>
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      <image:title>SHRUBS - Honey Strawberry Datil Pepper dressing drizzled over a prosciutto salad</image:title>
      <image:caption>all our shrubs are perfectly balanced for dressings; mix equal parts extra virgin olive oil and shrub to create a truly unique exquisite experience!</image:caption>
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    <image:image>
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      <image:title>SHRUBS - shrubs make the perfect marinades ; mix 1 tablespoon to any marinade recipe for that secret ingredient.</image:title>
      <image:caption>key lime ginger shrub featured here…</image:caption>
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    <image:image>
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      <image:title>SHRUBS - summer peach shrub seared over fresh salmon</image:title>
      <image:caption>savory, sweet, salty perfectly delicious……</image:caption>
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  </url>
  <url>
    <loc>https://www.augustheatco.com/shop</loc>
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    <priority>0.75</priority>
    <lastmod>2019-12-22</lastmod>
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      <image:title>Shop</image:title>
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  <url>
    <loc>https://www.augustheatco.com/shop/lo6xyfp2iuhxytyift5oh17icfes6c</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
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      <image:title>Shop - Caribbean Datil</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1623185007091-PMPFE0RMY90QS7Q2T26X/73F1FE00-AEAE-4489-8644-FB50DF893B3F.png</image:loc>
      <image:title>Shop - Caribbean Datil</image:title>
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  <url>
    <loc>https://www.augustheatco.com/shop/southern-blend-datil-bbq</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
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      <image:title>Shop - Southern Blend Datil BBQ</image:title>
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  </url>
  <url>
    <loc>https://www.augustheatco.com/shop/honey-strawberry-datil-pepper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1569024864073-JYGZY8PFFT9Y1ANI8R7K/IMG_1817.jpg</image:loc>
      <image:title>Shop - HONEY STRAWBERRY DATIL PEPPER SHRUB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1569890339519-KDDD55GQXG7Y24EW8W55/DSC_1230.jpg</image:loc>
      <image:title>Shop - HONEY STRAWBERRY DATIL PEPPER SHRUB</image:title>
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  <url>
    <loc>https://www.augustheatco.com/shop/summer-peach-shrub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
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      <image:title>Shop - SUMMER PEACH SHRUB</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1569021974479-A4WT0GDPZ96H69SSYBSB/IMG_1830.jpg</image:loc>
      <image:title>Shop - SUMMER PEACH SHRUB</image:title>
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  <url>
    <loc>https://www.augustheatco.com/shop/key-lime-ginger-shrub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
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      <image:title>Shop - KEY LIME GINGER SHRUB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1569021738209-EAU1L7UTWRUQR4AR6O0K/IMG_1811.jpg</image:loc>
      <image:title>Shop - KEY LIME GINGER SHRUB</image:title>
    </image:image>
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  <url>
    <loc>https://www.augustheatco.com/shop/watermelonbasilshrub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
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      <image:title>Shop - WATERMELLON BASIL SHRUB 16 OZ</image:title>
    </image:image>
    <image:image>
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      <image:title>Shop - WATERMELLON BASIL SHRUB 16 OZ</image:title>
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  <url>
    <loc>https://www.augustheatco.com/shop/datil-verde</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1560709368484-RNGQIAR97Z87ZSTIZBXX/2B31373A-36CE-408B-B551-90FC07A0729A.jpg</image:loc>
      <image:title>Shop - Datil Verde</image:title>
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      <image:title>Shop - Datil Verde</image:title>
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  <url>
    <loc>https://www.augustheatco.com/shop/wreckeddatilverde</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
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      <image:title>Shop - Wrecked Smokey Datil</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c840218b914493c79105092/1563039810970-3DMX1S9YIJP1G2OPVNGK/SmokeyDatil.jpg</image:loc>
      <image:title>Shop - Wrecked Smokey Datil</image:title>
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      <image:title>Shop - Wrecked Smokey Datil</image:title>
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